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Product Marketing Associate

CTK is looking for a product marketing associate to join our team as we expand our large product portfolio into new technologies and markets.  CTK is a fast-paced IVD manufacturer, delivering and improving diagnostics worldwide. Our employees get the experience of working with our international facilities and directly communicating with our customers found in over 120 countries!

Every role at CTK makes an impact on improving global health! As you bring your talent to the global market, you will make a positive impact on global healthcare by supporting an array of diagnostic products.

The ideal candidate has a passion for biological sciences and is driven to support new and existing products as they enter the global diagnostic market. This role requires the ability to stay organized in a fast-paced environment, demands maintaining timelines and schedules, must have a high standard for output and work well with a like-minded team, and expects creativity and effective verbal and written communication skills.

ESSENTIAL FUNCTIONS:

  • Liaise between R&D and sales team to build awareness and understanding of the product from the sales team, through to distribution partners and end users.
  • Track progress and ensure milestones are reached, and deadlines are met throughout the product life cycle
  • Represent CTK by soliciting feedback from distributors and end users: Gain a deep understanding of CTK’s end user experience, gather competitor information, collect, and communicate market trends, and assist in generating new ideas that improve distributor and end-user expectations.
  • Organize and present post-market feedback in weekly interdepartmental meetings
  • Organize training sessions for the sales team and distribution partners
  • Responsible for scheduling activities included in product launch marketing plans
  • Assist in content development, including proofreading of marketing collateral, including product launch presentations, launch packets, IFUs, packaging, etc.
  • Develop and update appropriate content for the website
  • Assist in organizing regional and international tradeshows with emphasis on strategy
  • Assist in the planning and execution of product comparison studies
  • Assist and facilitate technical sales support as needed
  • Other duties and responsibilities as needed
  • Bachelor’s degree in Marketing, English, or Communications (or relevant experience)
  • 1-2 years of experience (including internships)
  • Experience in and high interest for biological sciences required
  • Working knowledge of Microsoft Office Suite required
  • Experience with graphic design software, including Adobe InDesign and Photoshop a plus
  • Excellent oral and written communications skills
  • Must be able to work under intensive deadlines and complete highly detailed work on multiple, concurrent tasks
  • At least one writing sample will be required if you progress to the interview stage.

Please send your resume to Leona Evaristo: levaristo@ctkbiotech.com

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