Product Marketing Manager

Department: Marketing & Sales

Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, in either verbal or written form. Reasonable accommodations are available for qualified individuals with disabilities, upon request.

Simplifying diagnostics and Improving global health. Located in San Diego (Poway), CTK Biotech develops and manufactures innovative medical diagnostic tests for both clinical and research applications. Our IVD products allow medical professionals to meet patient needs by quickly and accurately diagnosing illness.  The simplicity and portability of our test kits makes them suited for use in a wide range of settings including remote and underresourced settings.

At CTK, the product marketing manager works at the intersection of product, sales, and marketing and works in parallel with project and product managers.

Essential Duties and Responsibilities

Include the following:

  • The primary responsibility is to communicate the product’s value to the market with understanding of how IVD end users utilize CTK’s products
  • Training the sales force and distribution partners on how to sell CTK products. Communicate product changes to CTK sales and CTK customers in an understandable way
  • Competitive analysis and other market research as needed
  • Track market results and evaluate performance
  • Develop a product strategy and keeping the balance between CTK’s vision for the product and the needs of the market
  • Product positioning, create marketing materials that communicate product features, and develop the marketing tools and campaigns to attract new prospects and customers
  • Oversees and also creates the marketing department’s creation of product packaging, documentation and literature, including any needed edits or formatting
  • Conduct distribution partner and end user interviews that will help you see their motivation to use the product
  • Responsible for learning the product’s strategy, getting to know IVD end users, and developing the tools and campaigns that CTK will use to introduce and sell products to the market (ie. webinars, advertising and public relations campaigns, tradeshows, getting the product covered by relevant KOLs, etc.
  • Continuously promote and shape CTK’s products to meet the customers’ needs at all stages of the product’s life cycle
  • Perform tasks following established quality standards and procedures

Education and/or Experience

  • PhD or MS; BS in Biology a plus
  • Project management certificate a plus!
  • Minimum of 3 years’ experience in product marketing in IVD field

Preferred Knowledge, Skill and Experience

Computer Skills:                                              

  • Adept at Microsoft office suite
  • Experience with Bartender software a plus

Other Skills and Abilities:

  • This role is HEAVY on regulated and controlled documentation and applicant must enjoy the organization and management of documents and files
  • Experience with ISO 13485 quality management system preferred
  • Experience with OEM a plus
  • Marketing skills including copywriting
  • Research & analytical skills
  • Ability to connect with customers
  • Fluency in Spanish, French, or Portuguese a plus
  • Multi-tasking and highly organized with strong sense of urgency

The ideal candidate will be dynamic, committed to continuous improvement, and possess strong leadership, problem solving, decision making, and analytical skills.

This position requires teamwork, planning and organizational skills, strategic planning and  business skills, attention to detail, as well as excellent verbal and written communication skills.


  • Accepted file types: pdf, doc, docx.
  • This position will be located at our new extended facility in Poway (near Costco), California.

  • Equal Opportunity Employer

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